Friday May 27 | 2:00pm
Online distribution and marketing are inextricably linked, the channels or platforms you choose constrain and inform your marketing strategies and it’s important to think about how different distribution options impact your goals. Whether your goal is to create a loyal audience and sustain your content independently, or create a pilot and attract an initial fan base to strengthen a pitch for a larger project, learn how to form a solid marketing plan to engage and retain your audience.
Moderator: Julie Giles, Greenhat Digital
Julie Giles is an Internet enthusiast and a digital engagement strategist who specializes in audience development and digital marketing for the arts & entertainment industry. With experience in strategies spanning a wide variety of genres (both digital-first and conventional TV), an assist in an Emmy® Award winning project,as well as experience directly as a creator herself, Julie’s approach combines data-driven research, user experience design, content strategy and community engagement. Of course, because she doesn’t have enough to do, she also has taught at Centennial College and Ryerson University. Twitter: @Greenhatdigital.
Carlos Pacheco: Director of digital audience development, Boat Rocker Media
I help build and execute online content strategies that expand the reach and awareness of Boat Rocker properties. This includes managing a audience devolvement team, building and executing digital marketing strategies to support Temple Street and Boat Rocker media properties as well as online content distribution, optimization and monetization. Twitter: @Carlospache_co
Casie Stewart: Writer, Blogger, Director
Casie is a Toronto based writer, blogger, and director. In 2016 she was recognized by the Academy of Canadian Cinema & Television as a pioneer in the world of social and digital media. She’s worked with many of the worlds top brands including MTV, Virgin, Puma, Pepsi, and travelled the world documenting her adventures at casiestewart.com. She started her blog in 2005 as a way to keep more memories and it’s grown to be one of the top lifestyle blogs in Canada. She also loves long weekends at the cottage, surfing, and good wifi. Twitter: @CasieStewart
Ali Ogston: Co-Founder and CEO, Juniper
As Co-founder and CEO of Juniper, an online platform that allows digital creators to reward fan engagement, Ali knows that the key to a loyal audience lies within your ability to offer something different. With additional marketing experience at Yelp, Y&R and JWT Hong Kong and a creative education at OCAD University, Ali offers a fresh perspective on marketing and distribution strategies for today’s digital creators. She is currently a member of The Next 36, a prestigious accelerator for Canada’s most innovative startups, and works closely with top Canadian digital creators to build and grow their audience base.